GALLERY
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FROM EMIRATES BUSINESS
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Gearing up for survival and beyond
We’ve all heard about Noah who continued to build his ark while all others thought he was crazy, discouraged him and looked on with distain. We also know that the ones who believed in him were the only ones to survive the storm. Just like Noah’s three-deck ark represented the heavens, the ear
Read more...Brands with benefits can be a winning formula
Picture this: A hoarding displayed across the street you live by. Ads that you encounter in newspapers each day. Banners which flash online while you browse. Events that demand your attention at malls. The scratch card you receive during the shopping spree. The ads that hit your television scr
Read more...The mystery of mystery shopping
As smartphones and mobile usage increases among consumers, businesses are racing to stay at the forefront of technological developments to stay connected with their consumers. This has led to technological developments in the world of mystery shopping that are starting to radically alter the way bus
Read more...The pulse of impulsive buying
“SHOPPERS WANTED!” Have you ever come across a hoarding or an advertisement like this? Well, this is the underlying message behind every brand’s marketing campaign. There’s nothing wrong about it; every brand is determined to get that one customer, but doesn’t want to be perceived as needy
Read more...Digitraction
Our life is a social book. But, that’s a stale fact. What’s hot? We post #InstaUpdates on our social platforms – “Feeling blessed”, “Having lunch”, “Watching movie”, “Checked in at the airport”, “Admitted in hospital”, and so on. There’s nothing new about it. What’s nex
Read more...Do creative impressions work?
Sometimes advertisements and brand activities seem so bizarre, you can hardly believe it! Table fans that can take you to the moon. Chocolates that let you travel time. A vertical soccer match high in the air, 10 storeys off the ground to be precise. You think that’s impossible? Lo and Behold. Adi
Read more...Oil, soil, turmoil
One morning, my daughter came up to me and asked me to write a birthday message on a greeting card she had made for her friend. I told her she could have easily obtained a card from a gift store. Instead, her answer surprised me. She said, “When connections matter, how you communicate counts.” I
Read more...What Should Businesses Look Forward To In 2017?
While we know that the world's largest Ferris wheel, nestled in Dubai, is going to be the ultimate eye for the city, we are wondering what's going to be the eye for Dubai when it comes to the business arena in 2017? With the New Year ringing in, every business is gearing up for new opportunities and
Read more...India Most Stable Economy For Foreign Investment
India is the most stable economy in the world in comparison to all the emerging markets when it comes to investment. Furthering Prime Minister Narendra Modi's initiative, we urge investors to continue to show reliance in our economy to be able to ensure that UAE and India hit the much anticipated $1
Read more...Being Mediocre Can Be Cancerous To Brand Building
Dubai: Mediocrity can be termed as the easy escape; by not striving for better or excellence and settling for less than the best, because you know that’s easier. It kills the potential of the cells in your body that were designed to achieve excellence. While advocating mediocrity could be a cri
Read more...A relook at today’s marketing basics
Most people say that just be determined to have a business and it shall be yours. Is it that simple? The most touted book that nearly everyone has read — ‘The Secret’ — tells you to declare that you have it, believe that you have it and to behave like you have it. Will this role-play help
Read more...Are you in line with online shopping?
We have all heard about great evolutionary theories. Our earliest ancestors first walked on four limbs. We then progressed to walking on two feet. Soon enough we were traveling in vehicles and aircrafts… Evolution never stopped. We keep evolving as human beings, social beings and sentient beings.
Read more...Convincing clients to go along for the digital ride
The digital age has been serving as an incubator for fast-growing businesses and social media is undoubtedly at the forefront of every market plan. These platforms have existed for over a decade, but their impact then was a mere fraction of what we see today. Moreover, businesses were not a part
Read more...Africa proving to be favourable for Indian investment
DUBAI: Africa is proving to be a favourable market for Indian investment, particularly with more participation from the private sector, a senior Indian official has said. Shailesh Nathan, , Small and Medium Business Development Chamber of India's (SME) Regional Director (MENA) in a statement sai
Read more...Special Mention: World Leadership Congress Business Leadership Excellence Award
Business Leadership Excellence Award Sailesh Nathan, Chairman & Managing Director, BuyDobuy Advertising LLC
Read more...Cutting through the clutter of social media
Dubai: While all marketers are all in a race to move ahead of the competition in terms of more views, more likes, more clicks and more comments, the fundamentals are now totally different. Now, it matters to everyone what is that one post that got the maximum likes, and which post on social media ac
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